Michael Hitt defines strategic management process in his book titled Strategic Management: Concepts and Cases as “the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.” The process begins with strategic inputs, which is a result of examining the internal and external environments of the business firm. This is followed by the formulation and implementation of strategic actions and concluded by strategic outcomes. The desired outcome is competitive advantage, measured by above-average returns. This strategic management paper aims to apply the strategic management process to Pepsi-Cola Products Philippines, Inc. PCPPI is the bottler and distributor of PepsiCo beverages and snacks in the Philippines, with headquarters in Muntinlupa, Metro Manila. It is a public company, trading on the Philippine Stock Exchange with the abbreviation PIP. The company is involved in the manufacturing and sale of carbonated and non-carbonated drinks. In addition, it is also involved in the manufacturing and sale of food and food products. The strategic management process in this paper aims to target PCPPI’s operations, marketing, financial, information technology, and human resource strategies. It also aims to provide frameworks in the management of strategies in these areas.
See Full PDF See Full PDFPolicy is bolstered by what is recognized as strategy in corporate management jargon. Strategy is the broad definition of an undertaking's aims and the identification of distinct routes of execution to fulfill the undertaking's envisaged objective. Strategy configuration, similar to policymaking, may be regarded as a decision-making mechanism that is broadly associated with the conception of an enterprise's ambitions, the deployment of its assets, and the environmental considerations. Strategic management, on the other hand, comprises the mechanism of establishing an organization's purposes, formulating policies, initiatives, frameworks, and schemes to fulfill such objectives, and allocating resources to execute the policies, initiatives, frameworks, and plans. To contextualize, strategic management comprises the management of the interrelated components of the strategy framework, encompassing strategy formulation, strategy execution, and strategy evaluation. Premised on such arguments, I sought to elaborate and disclose a research paper in the form of a report, the core feature of which comprised reviewing and critically analyzing strategic management components, theories, and deployments in the context of the soft drink industry and relative macroeconomic complexities, with The Coca-Cola Company serving as the organization under scrutiny in terms of strategic management endeavors. The report embarks on a synopsis of the beverage behemoth, its mission and vision statements, and its standing in the marketplace. A thorough literature review pertaining to Coca-Cola's OD configuration enabled the researcher to identify the constituents of the company's decentralized model, its execution prowess in adjusting to market variations, and how it all enables the firm to stimulate protracted sustainability. The external context was then comprehensively evaluated, with the goal of identifying opportunities, unfavorable scenarios, and formulating practices that may convert existing constraints into diverse elements of profitable advantages, all while employing two among the most comprehensive instruments available in strategic formulation. An exploration of Coca-Cola's resolve in coping with relevant macroeconomic components was also undertaken. The research then underlines the significance of appraising the organization's strategic orientation, as well as the relevance, formulation, execution, and evaluation of strategic management approaches essential in attaining desired objectives and effectiveness over time. Ultimately, a range of leadership models were investigated in order to carry out the strategic management process, whereas establishing relevant effects on organizational performance, retention of corporate values, and fulfillment of the company's CSR constituents.
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Asian Journal of Economics, Business and Accounting
STP denotes Segmentation, Targeting, and Positioning. This study's main purpose is to demonstrate the STP concept's understanding and its importance in the success or failure of a Soft Drinks company. Examines the competitive role of Soft Drinks in the global soft beverage industry. Since they operate in over 200 countries, they have a simple choice as to whether their products are standardized worldwide and whether they can benefit from economies of magnitude and adapt their products to a given market. Many literature has been written about external and sometimes uncontrollable factors that could influence a plan to position companies. This particular report has been developed with two major sections. The study covered and explained STP's concept and why STP is essential in the international business area in the first segment. In the second segment, the report covered the issue of changing and adapting the STP concept of Soft Drinks in the global market and how the comp.
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